Benefits of Hiring a Marketing Company to Handle Your Marketing Strategy
The role of marketing in the growth and development of your brand cannot be overlooked. The information you provide to your potential clients/patients, especially on who you are, what you do, and why people should contact you must be precise, strategic and compelling.
The way and manner you present yourself in terms of marketing perspective can make a whole lot of difference in whether a new patient walks in through your front door or leaves through your back to your competitors.
There is definitely no room for trial and error when it comes to implementing your marketing strategy. In order to correctly nail marketing in the head, you should consider having a professional firm to handle your marketing strategies and implementations.
In the long run, you will be faced with the problem of how to handle your marketing. Of course, this could be a lot difficult and confusing. However, this is a decision you ultimately have to make.
The decision now would be between hiring a third party agency or using your own in-house marketing team. Based on past events, the best option is to hire a third-party agency especially if you own a small and growing therapeutic facility. Here is why:
1. Experienced and Professional Team
Marketing is broader than you may ever think. If you are working with a professional marketing team, you will have access to seasoned PR managers, social media gurus, graphic designers, web developers, and copywriters among others. These set of individuals are highly skilled and very passionate about achieving the best possible result. The type of agency you hire will depend on your specific need and preference.
A third-party agency will strive to deliver a top-notch service to their customers in a bid to develop a formidable reputation, just as you will also do for yours. Sometimes, it is more cost-efficient to hire a skilled individual for an in-house marketing but such an effort to hire a broad and expansive-skilled individual is usually futile. Save yourself the stress and hassle by hiring a professional marketing company.
2. Fresh Perspective and Inspiration
Another major advantage of using a marketing company is for new and fresh innovations. A professional marketing agency works every day to outshine its competitors. Thus, new perspectives and inspirations are developed every day. If such innovations are injected into your marketing strategies, they can unlock unseen opportunities and enhance your current status quo.
A great example of such instance is Search Engine Marketing (SEM). With the rate at which clinics, hospitals, and pharmacists are launching websites and blogs in search of new customers via search engines like Google and Bing, you need more than just your immediate in-house marketing team to successfully outrank your competitors.
3. More Productivity and Less Stress
One of the biggest benefits advantages of outsourcing your marketing processes to a third-party agency is the comfort and ease you will have to know that the agency will take care of everything.
Marketing may sound like an easy task but it is definitely not. Whether you want to complement two or three marketing strategies together or you want to completely overhaul your current strategy, a marketing agency can easily handle the process for you easily, efficiently, and speedily.
Hiring a third-party marketing agency also helps to take off marketing responsibilities off your shoulder so that you can focus on the actual running and productive areas of your therapeutic facility.
4. Return on Investment
Typically, the ROI on outsourcing to a good and professional marketing agency is high. The cost you invest is nothing compared to the service you will get in return.
Since the major aim of a marketing specialist is to grow leads, this would actually result in massive leads and return on your investment. Likewise, you will save your money and time while growing your establishment with experts.
5. Access to the Latest Technology
Professional practices require up-to-date technology, skill, and ability. An agency that specializes in marketing is well equipped with all the technology needed to successfully carry out client requests. Contrarily, as a Doctor, you may find it difficult to invest in marketing technologies when there is much needed in your therapeutic facility.
Thus, outsourcing your marketing to a third-party agency exposes you to latest ad hundreds of market technologies that you probably might not have heard about before.
6. Save Money
One of the basic questions many doctors ask before committing their marketing in the hands of a third-party or in-house marketing team is “what is the difference in price?” Of course, you will be surprised to know that a marketing company would be less expensive. How?
- You don’t have to pay any special payroll taxes as you would be a lone contractor or employee
- You don’t have to pay for employee benefits like insurance and pension
- Above all, you don’t have to pay for high-end and sophisticated marketing tools and technologies required to correctly manage and implement effective marketing campaigns.
If you think these are just merely minor expenses, then you should think of the cost of hiring premium employees and also enroll them in constant training so that their marketing strategies can be up-to-date. One the overall, the average salary you would pay for a Social Media Manager, Marketing Director, and SEO Manager per year are $50,000, $120,000, and $60,000 respectively.
However, a marketing agency will only charge you a fraction of this amount, depending on your needs.
7. Speed, Consistency, and Efficiency
As a Doctor with new innovation, you probably have to take care of all aspects of your therapeutic facility, such as diagnosis, consultation, and others even though you are not familiar with them. With so little time in a day, you may discover that your marketing section which is one of the most key sections suffers and is lagging behind.
However, by outsourcing your marketing processes to a third-party agency, you can rest assured that your marketing is being handled while you face other aspects of your business.
Now you have seen the enormous benefits of hiring a third-party marketing agency for your marketing processes, the next stage is how to hire one. You should first know what you want and what questions to ask when choosing a marketing company. By doing so, you will be able to find the agency that suits your needs and ultimately enhance your therapeutic establishment by saving your time and money.